Tuesday, May 3, 2011


Some copy for a shoe line. Theme: Elements


Cool flames frolicking in front of your eyes. The sizzling sensation of systematic devastation. The world is set ablaze. Do you have the right shoes?


Volcanic ash shimmering in the twilight of dawn, simmering down on a silent earth. A thin streak of sunlight escapes from the belt of the horizon. It’s a new day, a new beginning. Do you have the right shoes?


Many things ride the wind. Autumn leaves broken from their homes, the summery scent of fresh grass, the waft of rain, the flutter of wings, the skip of a heartbeat. Now it’s your turn. Do you have the right shoes?


Tread past the white froth sparking on the rocks. A plunge into oceans blue. Deep, deeper, until the surface is a mirage. A new universe, mystic, mesmerizing, metamorphic. A transformation, unrelenting. Another adventure. Do you have the right shoes?


Something surreal, something unreal, like the everlasting turning of a diving wheel. Mountains shift, winds change, waters tremble. It awakens, asks you to follow it into the abyss. Do you have the right shoes?

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